A couple of weeks ago, I was looking at some BBC program about Paris and I was surfing through our blog in paralel when I stopped at the Google Trends post I wrote last year. Then I went back to the tool and I was intrigued to see the evolution of the trends of certain terms.
Follow this link: Google Tends search about Web Analytics (red), WebTrends (blue) & Omniture (orange)
We’ve been very busy these past weeks, sorry for the few posts. I just wanted to highlight a couple of podcasts that Aurélie has done recently:
Eric from Jenerous, did an interview of Aurélie where they discussed different topics about the future of Web Analytics. You can listen to the podcast here.
The second one was organized by Lars and gathers 6 European specialists (Lars Johansson, Steve Jackson, Dennis Mortensen, Neil Mason, Oliver Schiffers, Marc Sarde & Aurélie). They discuss about different Web Analytics topics during 75 minutes. A must listen if you’re in the Web Analytics business in Europe.
As you might already know OX2 is the only Google Analytics Authorized Consultant in Belgium. As our aim as always been to expand the knowledge and use of Web Analytics, since the launch of OX2 we have been supporting this product.
In order to help companies in the use of Google Analytics we have created 2 different packages that I’ll explain hereunder:
>>> Download the Google Analytics by OX2 Set Up & Introduction Sheet (PDF)
>>> Download Google Analytics Advanced Training by OX2 Sheet (PDF)
Of course these are standard services, but we can assist you with more custom consulting depending on your needs. You can then consult of list of Web Analytics consulting services on our Web Analytics website or contact us directly. And we can also provide you with Support through our Ticketing System.
Last but not least, we also have created a third package around Google Optimizer:
The 7th of May, when we were attending the Emetrics Summit in San francisco, Jeremiah interviewed us for his Video Show: Web Strategy.
We discuss wuth Jeremiah around different topics as: web agencies, niche interactive agencies, full service agencies, Web Analytics and accountability.
Despite the jetlag we managed to make some sense 😉
Here’s the video:
[podtech content=http://media1.podtech.net/media/2007/06/PID_011595/Podtech_Jeremiah_OX2.flv&postURL=http://www.podtech.net/home/3374/increase-the-mileage-of-your-full-service-web-agency &totalTime=868000&breadcrumb=65823c18404346d69cceae1b5b74f8db]
It’s official!
This evening I finally received an email from Brian Clifton, he confirmed us that we were officially Google Analytics Authorized Consultants (GAAC). We are very proud to be the first and (for the moment) only Google Analytics Partners in Belgium.
Here’s a 2 pages advert that we are going to publish in the next Inside issue (Inside is the leadig belgian Internet Business Magazine). So if you’re interested in some Google Analytics Consulting Services don’t hesitate to contact Julien.
These next weeks are going to be interesting, I remember Robbin comments regarding the telephone that was ringing all the time when they became GAAC… So we’ll see how it goes, the only thing that I can promise you is that we will follow the rule of first arrived, first served and try to staff as quickly as possible if necessary.
If you’re interested in Google Analytics,
check our previous posts about GA:
Well here is as promised a preview of the Four Gurus For You Session that took place last may in San Francisco during the Emetrics Summit. As you might know the International Committee of the Web Analytics Association organized an online event during the Emetrics Summit. This session intended to the WAA members that couldn’t attend Emetrics presented the 4 most renowned Gurus in Web Analytics answering questions from people attending the event (even virtually).
The Gurus from left to right were:
Jim Sterne / Bryan Eisenberg / Eric T. Peterson / Avinash Kaushik
Here’s a 5 minutes excerp from this session:
Hungry for more?
Very shortly Brian will publish over an hour of video in the WAA website. Access to the videos will be granted only to WAA members, so here’s a good reason to become a member! For about 100 euros per year, you will have the opportunity to pick the brains of these 4 Gurus and learn what are their views in Web Analytics.
On the goship side, you will see for example Avinash throwing his mobile and even hurting himself with the table.
Don’t miss this opportunity and become a member of the WAA today! And if you like this kind of stuff, please state that it was one of the reasons you joined the WAA (we’ll make some more if there’s enough positive feed-back).
René
P.S. I haven’t selected this excerpt because it was my question, well in part only 😉 ; but also because it explains the 10/20/70 rule that Eric has explained in details recently in his Blog.
Find here after the interview done by Jeremiah of Eric a few weeks ago. Eric speaks about engagement and measuring the Web 2.0
[podtech content=http://media1.podtech.net/media/2007/06/PID_011541/Podtech_Jeremiah_EricPeterson.flv&postURL=http://www.podtech.net&totalTime=742000&breadcrumb=9a74da5733474d7197103e50174d349b]
You’ll find more information on his website www.webanalyticsdemystified.com
Today we are happy to announce our latest partnership with Web Analytics Demystified and Eric T. Peterson.
Press Release:
Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients
Brussels, May 31st, 2007 — OX2, the Belgian interactive agency – a leader in the field of online behaviour measurement and analysis, otherwise known as Web Analytics (short: WA) – announces its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Peterson’s world-renowned experience.
The Friday following Emetrics, while Aurélie was attending the Predictive Analytics two day course, I was invited by Avinash to visit him at Google. I have to admit that I was pretty excited with the idea to visit Google’s offices as I didn’t attend the GAAC training in Dublin. So after a nice breakfast with Matthew and Jim I took a cab and went ahead to Mountain-view.
I had a taximan from Morocco that while driving was always looking to the back as we were having a very engaged discussion about the political situation of his country (in a Arabic influenced french). I have to admit that I regret to have launched the conversation as when we arrived at the highway I was afraid that we would get into an accident. But fortunately I got safe to Google’s HQ (a bit shaky I have to admit ;-)). (more…)
WebSideStory will no longer exist. Bob Chatham announced at Emetrics San Francisco a couple of weeks ago, that the nice brand WebSideStory would no longer exist, but don’t be afraid, the company hasn’t closed, it’s just that it changes its name to Visual Sciences, to better reflect the new positioning of the company.
Last year, at Emetrics Washington Bob did already a very interesting presentation explaining the positioning of WSS after VS acquisition: going towards ‘Customer Analytics’. Back then, Bob explained how Web Analytics would enlarge it’s scope from simply Web analytics to Customer Analytics going through Internet Channel Analytics and Multi-Channel Analytics. I remember that this presentation was really inspiring; Aurélie and I were very excited with this new overture in Web Analytics and by Eric’s private demo of Visual Sciences. For those of you who aren’t familiar with Visual Sciences, you may read a couple of posts that Aurélie wrote following Emetrics Washington 2006:
Getting back to Bob’s presentation of last week, here are some of the points that got most of my attention: (more…)
Hi folks,
As you might have read on the Yahoo Groups, Eric Peterson is paying us a visit at the end of this month (he’s attending a Web Analytics Congres in The Netherlands). As Aurélie and I will be joining Eric during that week-end we thought it would be interesting to organize a diner in Amsterdam on Friday the 1st of June. This diner is open to anyone interested in Web Analytics willing to spend some time with us. The attendees will have the opportunity not only to meet with Eric, but also to have a discussion about the European figures of the Web Analytics Survey he has made recently (read the US figures here).
So if you care to join us, please send me (rdo AT ox2 DOT be) or Eric an e-mail so we can book a restaurant for this occasion (please do so ASAP as we want to make sure to be able to accommodate everybody).
René
Before the Emetrics Robbin Steif launched the great idea to make a table (or more) with Bloggers on Monday the 7th, so after the keynote speaches and morning presentations, Aurélie and I went to join Robbin as promised. The table in which we sat was too small to allow all of us to be in one table, but nevertheless we crunched as sardines to allow a maximum of us to join (we were 12 in table for 8 people).
I remember Ian Thomas complaining (joking) that there wasn’t room for him, but we then crunched again to make some more room.
From my right here is the list of people that was sited on our table:
– Justin
– Robbin
– Reeves
– Ian (Thomas)
– Avinash
– Chris
– Anil
– Scott
– Ian (Houston)
– Eric
– Aurélie & I (filming)
I had brought my camera with me and I did a few video of our conversations. And Chris had been doing his homework and brought questions for the rest of us. Thanks Chris, this was a great idea!
Watch the 20 minutes of discussion (uncensored!)…: (more…)
I’ve just noticed this video on WebAnalytics Book. Hope that it will make think some of the advertisers that visit this blog 😉
Nice campaign from…. Microsoft
If you have a quarter of an hour to spare, you may want to view this interview to Avinash by Jeremiah:
[podtech content=http://media1.podtech.net/media/2007/05/PID_011146/Podtech_WSS_Avinash.flv&postURL=http://www.podtech.net/home/web-strategies/2929/kicking-off-a-web-analytics-strategy-for-your-corporate-web-program&totalTime=927000&breadcrumb=c958a65c-a40b-4e2b-9a35-1292f83905f5]
During Emetrics San Francisco I had the opportunity to visit Google (I’ll blog about that in the coming days) and to have a look at the alpha version of Gatineau. This made me want to emphasize and explain our Code of Ethics as independent consultants.
But before I get into that let’s explain a little bit more: (more…)
If you attended Emetrics, chances are that you heard about the Lobby Bar and that you have attended to one of the sessions.
The concept is rather simple, every night after dinner, people meet at the Lobby Bar (the bar of the Hotel). I have to admit that I’m a huge fan of this and this week I attended all the sessions from Saturday night to friday night.
It’s great to network with other Industry professionals and we really have all the profiles (Vendors, Consultants, Practitioners, and of course our Godfather).
At San Francisco, as the Hotel bar was closing at midnight, we continued the reunion in a bar just across the street that hopefully stayed open until 2am.
I warmly encourage the attendees of future Emetrics Summits to join us at the Bar 😉
Thursday night, after having a wonderful dinner at a Brazilian restaurant with Andrea, Jim, Matthew and Aurélie we launched a new concept: the last day at the Lobby Bar it’s chocolates time! But not any chocolates: Belgian Marcolini’s chocolates! I’m sure that all that attended our wedding have memories arising (Mmmm Marcolini!)
So I guess that as from now on I’ll have to get some belgian chocolates to end each Summit we attend 😉
On Friday night Aurélie and I seem to be the only ones left at the Hotel, so after a great dinner at a Japanese restaurant, we went to the Bar to have our last drink before going to bed as we had to catch up an early flight on saturday morning and get back to our normal life.
See you at the Lobby Bar of Emetrics Washington 😉
Aurélie and I just got back home after filling in a complaint for lost luggage at the airport… (thanks American Airlines). So we are back in our little Brussels and it’s great to be home, the birds sing this Sunday morning (home sweet home).
Four Gurus For You has been a great achievement for the WAA International Committee. Besides congratulating everybody that made this possible and specially the 4 Gurus that agreed to wake up really early despite the jet lag for some and Jim’s Lobby Bar. So thank you Eric, Avinash, Bryan and Jim!
This morning, here at Emetrics we had a great panel session with THE 4 most important Web Analytics Gurus (Jim, Bryan, Eric & Avinash). We had over 40 people joining the session from around the world that could not only follow the discussion, but also send questions. The international attendees are members of the Web Analytics Association as this was a members only session (in addition to the lucky ones that were present in San Francisco).
Jime Sterne, Bryan Eisenberg, Vicky Brock, Eric T. Peterson, Brian Induni & Avinash Kaushik.
Thanks to the WAA and specially to Vicky and Brian without whom this wouldn’t have happened (and thank you Lars for coming up with the name of this online event ;-)).
This event was recorded, so if you want to have access to it in the coming weeks, you just need to do one thing: BECOME MEMBER OF THE WAA!
I’ll be posting a little ‘chupachups’ video in the coming days of this session and publish all the questions that were adressed from the attendees (physically and virtually), you’ll see all the answers from this great minds in the members section of the WAA website.
Fresh news from San Francisco!!!!
Google has just announced here in San Francisco the release of the Version 2 of Google Analytics. We are very excited at OX2 as we have been testing this new version since a bit more than a month now. As you know part of our Web analytics team attended the GAAC training in Dublin a couple of months ago and they also got trained on this new version.
It is radically different from the current version and incorporates great new features (I love the big bounce rate percentage and the export functionnalities have really been improved). I won’t enter into details right now as you know I’m not an Analyst (as I like to say, I’m just the sales guy ;-)).
Julien will be publishing in the coming hours a post about this new version! And we will publish more insights in the coming days/weeks.
So if you’re using Google analytics expect a radical change (but don’t worry there will be a transition period in which you will still be able to use the previous interface).
This is a screenshot of the interface:
You can also read this excellent post about Google Analytics V2 in Avinash’s Blog (Thanks Avinash)
Yesterday, Eric Peterson, worldwide renowned Web Analytics Guru, announced at Emetrics San Francisco his decision to launch his Company Web Analytics Demystified Inc.
I have to admit that for Aurélie and I it wasn’t a big surprise as we were in the secret since a couple of months now when Eric contacted us to propose Aurélie to join his Board of Advisors (Nevertheless, Aurélie got her surprise as before starting his presentation Eric took her on stage and sang Happy Birthday to her -she just turned 29 for the sixth time yesterday- along with the 500 attendees – I’ll post a little video about this ;-)). I remember the day he sent us an email asking us to have a chat with him over Skype. Back then, we were really surprised by his future move and pretty honored to be not only among the firsts to know his secret but also his will to have Aurélie to join his Board of Advisors (thank you Eric, we will always be grateful for your trust and confidence).
So what is it all this about, what Eric plans to do? What are his objectives? What’s his company positioning?
Eric has created his company around what he calls ‘The Truth About Web Analytics”: (more…)
For those of you who do not know Jim Sterne (Who doesn’t know Jim Sterne?), I like to call him the Godfather of Web Analytics. In the WA Industry you have Gurus, Vendors, Consultants and Practitionners, but only one Godfather and that’s Jim Sterne (if you want a proof just view this).
Jim has been in the Web Analytics since it exists. He has not only written about it (you may read for example a very interesting White Paper he wrote in 2000 with Matt Cutler or buy one of his books at Amazon). He has also been the creator and responsible of the Emetrics Summit, the must attend event around Web Analytics that happens 4 times a year (Mmmm, rumors say that he will expanding his operations shortly, so keep up visiting http://www.emetrics.org). The Emetrics Summit are 2 to 3 days events that take place in the US and Europe allowing Web Analytics professionals not only to attend astonishing and outstanding presentation, but also network in order to exchange ideas and points of view.
Jim’s views on the Web Analytics team:
Last Year, during his keynote speach, Jim described the different competences needed in a Web Analytics team: (more…)
In a few hours Aurélie and I will be on the flight towards the US. I’m pretty excited about attending Emetrics San Francisco. I’ve always heard that it’s the most important event regarding WA worldwide (if you are going to attend just one conference about WA & Optimization, it should be this one). Not only the presenters and public are astonishing (cf. http://www.emetrics.org), the location looks really great and I will finally have the opportunity to visit Silicon Valley 🙂 !
I promisse I will blog during next week as Aurélie and I will stay for a full week. Aurélie is attending afterwards the ‘Predictive Analytics Training‘, I have to admit that this also sounds very interesting.
In the meantime, if you haven’t seen the message from the Web Analytics Godfather, I leave ou with the real man:
Please follow his advice (you won’t regret) 😉
Cheers from Brussels,
René
P.S. And if you’re member of the WAA, join us for the Four Gurus for you virtual event this wednesday!
Are you attending Emetrics in San Francisco next week? Please don’t forget to make Jim happy:
For more information about what the lucky one will bring home: It’s here!
After posting a short summary about the first Web Analytics Wednesday in Belgium, here are the presentations.
17h10: Welcome: Web Analytics Association Introduction (by René Dechamps Otamendi)
The first one that I presented was an introduction of the Web Analytics Association as the WAA is the main organiser of the Web Analytics Wednesdays worldwide:
This week, the Web Analytics Association and OX2 just organised a Web Analytics Wednesday here in Brussels. It was the first time we had this event in the capital of Europe and it was a nice event IMHO. I wanted to thank again De Persgroep for hosting this event in their magnificent premises.
18 people showed up (I hope to increase this number for the next edition in a couple of months). As you know, the agenda included some presentations delivered by Michaël Notté, Julien Coquet and myself (I’ll publish another post with a copy of these later on. You can read the agenda here) and it was followed by a networking cocktail. The audience was mainly composed of practitioners, but we had also 1 consultant (beside us) and 2 vendors (WebTrends and ClickTracks).
Siegert just finished a little video about this event. Enjoy:
OX2 Web Analytics Blog 