OX2 Web Analytics Blog

As René decided to watch 3 consecutive episodes of Lost on TF1, I was thinking about world peace, Bush and religion. In order to feed my hungry brain, I decided to scout on Google’s videos in order to find out what Madeleine Albright had been up to lately, as I read her latest book some weeks ago, and see how Web 2.0 applications had been tagged inside this application.

Sure enough, while doing a rapid search on “Madeleine Albright”, I stumpled upon an Interesting KPBS interview, where she unfortunately mainly discussed her first book, Madam Secretary. It was nonetheless interesting to scout around the Web 2.0 applications to the right while listening and posting comments and checking source codes to understand the way this could be measured.

Hungry for more I discovered something else called Fora TV. Fora TV is a free video streaming service with a discussion forum. While watching the video, the text of her speach scrolled down at the same rythm to the right of the video. Underneath, the registered user can post links related to the subject and post comments. This interactive experience made my evening!

Madeleine mentioned someone else in the first video: Shelly Lazarus, CEO of Ogilvy & Mather. Ogilvy has always been a cornerstone of advertising and about the only book I actually own regarding this sector. As a woman in her early 30s, I’m also on the look out for female role models in business. Hence the interest.
As I went through Shelly Lazarus’ bio, I stumbled upon an interesting quote: “She starts with the premise that a client does, indeed, emit a constant stream of messages about its products… If you are going to send out all these messages, she says, they all should work together whether at home or globally. That way when a potential customer receives one impression, it reinforces all the other ones that came before.” (more…)