OX2 Web Analytics Blog

More and more, OX2 and our Web Analytics Business Unit are proposed to make presentations and workshops in different events. I have decided to copy the idea of our friend Avinash and include a page in our Blog about past and coming engagements.

If you’re an event organizer and would like to propose to your audience some Web Analytics topics, we will be more than happy to discuss your needs and propose you presentations or workshops possibilities. Our team can deliver presentations in English, French, Dutch & Spanish to different audiences as Business, Marketing, IT or students.

Coming Events:

14-17 October: eMetrics Marketing Optimization Summit 2007 – Washington
OX2 Presentation: The Web Analytics Ecosystem (Aurélie Pols)
Speakers: Aurélie Pols, Eric T. Peterson, Jim Sterne, Avinash Kaushik and many other experts
Location: Omni Shoreham Hotel, Washington D.C.
Organiser: eMetrics
Event web site: eMetrics.org

18-19 October: Customer First 2007 – Brussels
OX2 Presentation: Free web analytics tools : usage, strenghts & limitations (Julien Coquet)
Location: Tour & Taxis, Brussels
Organiser: Customer First
Event web site: http://www.customerfirst.be/

29-30 October: eMetrics Marketing Optimization Summit 2007 – Stockholm
OX2 Presentation: Integrating Web Analytics (Aurélie Pols)
Location:Sheraton Stockholm Hotel
Organiser: eMetrics
Event web site: eMetrics.org

Past Events:

20th September 2007: UBA – Union of Belgian Advertisers:
How to measure Web sites? and On the efficiency of online campaigns
Speaker: Aurélie Pols
Location: Brussels
Organiser: UBA

14th September 2007: Web Analytics Day 2007 @ Brussels:
Presentations:

• How Advertisers will become accountable – by Stephan Loerke
• Introduction to Web Analytics – by Aurélie Pols
• Web Analytics is Easy? – by Eric T. Peterson
• Rolling Out a Web Analytics Project – by Aurélie Pols
• Web Analytics Key Performance Indicators (KPIs) – by Eric T. Peterson
• Influence Analytics for Social Networks – by Dave Rhee (Wandering Dave)
• Web Analytics and Web 2.0 – by Eric T. Peterson

Speakers: Eric T. Peterson, Aurélie Pols, Dave Rhee, Stephan Loerke
Location: Federation of Enterprises in Belgium FEB-VBO (Directions)
Event web site: WebAnalyticsDay.eu
More info: Other posts about the event
Organiser: OX2

14th June 2007: COMMON Belgium:
Presentations: Introduction to Web Analytics & The Web Analytics Eco system
Speaker: Aurélie Pols
Location: IBM Forum Belgium (Directions)
Organiser: COMMON Belgium

15th May 2007: Jenerous Podcast Interview:
Guest: Aurélie Pols (listen the podcast)
Location: Internet (www.jenerous.com)
Organiser: Jenerous.com (Eric Mattson)

18th April 2007: Web Analytics Wednesday:
Insights on rolling out a Web Analytics on a pan European perspective (Details)
Speakers: Julien Coquet & René Dechamps Otamendi
Location: De Persgroep (Directions)
Organiser: OX2 & WAA

12th December 2006: IAB Breakfast: Web Analytics (Details)
Presentation: TBC
Speaker: Aurélie Pols
Location: IAB Belgium/Roularta (Directions)
Organiser: IAB Belgium

30th November 2006: Service Oriented Architecture Summit (Summit Agenda)
Presentation: Web Analytics & Web Metrics (What is Web Analytics? What is the value of Web Analytics? What are the challenges and the main Web Metrics? Which strategies and approaches to put in place a Web Analytics system?)
Speaker: Aurélie Pols
Location: Carrefour de l’Europe – Brussels (Directions)
Organiser: Vigie Technologie – The Expert Group of Technology Watch

28th November 2006: Institut Paul Lambin
Lecture: Web Analytics Introduction
Speaker: René Dechamps Otamendi
Location: Institut Paul Lambin – Brussels

27th October 2006: ACE Breakfast Lecture & Debate (Details)
Presentation: Marketing Revolution through Measurement & Accountability
Speakers: Aurélie Pols & René Dechamps Otamendi
Location: Hotel Bristol Stéphanie – Brussels
Organiser: ACE – Advertisers’ Communication Executives Association

25th October 2006: Customer First 06 (Details)
Workshops:
Web Analytics a Dynamic Evolving Journey, choose right for now and for the future
New generation of CMS (Web Analytics, A/B & MVT)
Integration offline-online a case study: Panos Click&Win (presentation)
Speakers: Aurélie Pols & René Dechamps Otamendi
Location: Tour&Taxis – Brussels
Organiser: Best Of Publishing

19th October 2006: IAB Efficiency Awards 2006
Presentation: Panos Click & Win case: Online & Offline integration (presentation)
Speakers: René Dechamps Otamendi & Thomas Dusart
Location: De Persgroep, Brussels
Organiser: IAB Belgium

19th October 2006: CMS Congress (Details)
Presentation: The next Generation of Content Management Systems
Speaker: René Dechamps Otamendi
Location: La Source (Ecurie Ferrari), Brussels
Organiser: CMS Channel

18th October 2006: Institut d’Administration et de Gestion de l’UCL
Lecture: Web Analytics for European Managers
Speaker: Siegert Dierickx
Location: UCL, Louvain-la-Neuve
Organiser: Community of European Managers Schools

11th, 24th May & 8th June 2006: Web Analytics Breakfasts (Details)
Presentations:
Web Analytics Overview: The Long Road Ahead
WebTrends MarketingLab Demo
Speakers: Aurélie Pols & Siegert Dierickx
Location: OX2 Offices – Brussels
Organiser: OX2

10th May 2006: 9th Database Marketing Conference Day (Details)
Presentation: How to integrate the online and offline channels in a cusomer acquisition objective
Speakers: René Dechamps Otamendi & Thomas Dusart
Location: San Marco Village – Belgium
Organiser: Stichting Marketing Foundation

21st February 2006: BeCommerce Awards 2006 (Details)
Workshop: How Web Analytics can help you maximising your online return on investment (Details)
Speaker: René Dechamps Otamendi
Location: Château Sainte Anne – Brussels
Organiser: Best Of Publishing & BDMA – Belgian Direct Marketing Association

December 2005: Institut Paul Lambin
Lecture: Web Analytics Introduction
Speaker: René Dechamps Otamendi
Location: Institut Paul Lambin – Brussels

9th November 2005: Web Analytics Day
Presentations & Workshops:
Rolling out a Web Analytics project, from Human Resources and technology to actionable knowledge
Web Analytics & Emailing Performance Workshop
WebAnalytics Workshop: Conversion
Speakers: Aurélie Pols & Siegert Dierickx
Location: Federation of Enterprises of Belgium (FEB), Brussels
Organiser: OX2

4th March 2005: Search & Measure Seminar 2005
Presentation: Learn why WebTrends leads in Web Analytics
Speaker: Aurélie Pols
Location : Planetarium van de Koninklijke, Brussels
Organiser: Market Share