This year, attendance at OMD, the Online Marketing conference held in Düsseldorf, was expected to top last year’s 6000 attendees — but I think everyone was surprised by the 11.000 who registered!
And for much of Tuesday, it seemed as though they were all blocking the aisles between me at the next seminar I wanted to attend or booth I wanted to visit.
Naturally, the web analytics vendors were represented — Omniture, WebTrends, Nedstat, Visual Sciences — though they all had smaller booths since for them, it’s a “must be there to show your face” kind of event, not one where prospects really coming looking for you. Google had a huge presence, and at least one or two of the GA folks where at their booth, but you couldn’t find them among the 50(!) other Googlers who were wearing brightly-colored T-shirts and chatting with everyone who came by. (more…)
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