OX2 Web Analytics Blog

Following our previous study of CAC40 companies (FR) and their use of Web Analytics tools, here is a similar study that I ran on IBEX35 companies, the IBEX35 being the Spanish stock exchange index.

Here are our findings:

• A staggering 62.7% of IBEX companies do not use a visible Web Analytics solution.
  By visible I mean Javascript-, tag-based solutions. If the companies listed below are indeed using a logfile solution, I suggest using the comments section to discuss this further.
• The remaining 37.3% are split between Google Analytics, WebSideStory’s HBX, DoubleClick’s Spotlight, Nielsen’s Netratings SiteCensus and RedSheriff (now part of Netratings) with Nielsen solutions tracking 14% of the IBEX sites.

Here is a breakdown of WA tool usage per IBEX35 company:

Now here is the breakdown of IBEX per WA tool:

With Nielsen solutions at 14% and DoubleClick at almost 6%, that’s 20% of sites tracked by historical site counter providers

Seeing Google Analytics and WebSideStory tied, it’s kind of reassuring to see both a major WA vendor and a newcomer in that listing, especially since the list is so short to begin with 😉

Speaking of historical actors, WebTrends at 3% …which brings me to log-based solutions that do not appear in this study; Spain seems to have a history of WebTrends usage, along with AwStats et al. but… rumor has it that a lot of Spanish WebTrends users never upgraded to version 7 because of licence cost considerations, which would effectively explain any drop in WebTrends usage.

And finally, we find Weborama, a sign this French vendor took advantage of their recent development in Madrid.

As for the reason why WA tools are not more widespread in a country such as Spain – which has received a tremendous amount of Internet exposure in the past 5 years – I am still at a loss 😦

Hopefully you found this study interesting; feel free to post comments and opinions. I know René is pressuring me to provide further studies so consider this an installment in an upcoming series I like to call “WA EuroIndex” 😉

Stay tuned!

[ES] Por supuesto, sus comentarios en castellano son bienvenidos ; René y yo podremos responder 🙂

This entry was posted on February 15, 2007 at 4:06 pm and is filed under Euro WA Index, Web Analytics, Web Analytics Industry News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.